Mission Statement

My aim is to help men find their place in the changing world. I explore masculinity with a positive attitude and focus on guiding personal growth.

I want to create a space where men can level up their virtues, find out how the world gets rebalanced, and share their views, emotions and experiences. A space where criticism of men must be constructive and expressed in a non-violent way, inspiring openness and reflection.

A space where men can grow without the fear of being judged.

Who is this for?

Men who want to level up. Men who want to live a better, fuller life where their needs can be fulfilled and they feel seen, valued and respected.

Men who might be confused, make mistakes, or struggle with finding their way and expressing their masculinity — but who are willing to revise and improve.

Women and anyone who wants to better understand what playing Life on man-mode is like and help men with the challenges they face.


To acknowledge the difficulties men face and the fact that the old world came with a walkthrough but the new one doesn’t. To move away from telling men what not to do and instead offer guidelines on what to do.

To create narratives in which men are a positive force in a balanced, fair and equal world, where their needs are seen and opinions valued, and where they see and value the needs and opinions of others.

Topics include

  • Men’s place in a world of changing cultural values
  • Expectations of men and masculinity
  • Traditional male traits and skills in the new world
  • What makes a good man
  • Relations between men and between genders
  • Men’s needs, emotions and experiences
  • Developing traditionally masculine and other virtues


The discussion I want to inspire should be non-judgmental and open to different perspectives.

The following 8 rules will facilitate this:

  1. Assumption of good will. If you find what others say wildly problematic, treat them as confused, not evil.
  2. A curious attitude. Try to understand the people you disagree with. Ask questions, inquire into their motivations, and keep an open mind.
  3. Similarities over differences. There is more that connects us than divides us. Finding common ground fosters understanding.
  4. Only constructive criticism. Focus on finding a way forward, not finding someone to blame. No misandry, no misogyny, no ad-hominem attacks.
  5. Nuanced thinking. The world is complex, nobody is entirely good or evil, and there are no simplistic solutions.
  6. Avoid generalisations. Implying that all members of a group are so and so is usually unfair and always divisive.
  7. Avoid divisive language. Terms such as toxic masculinity or femininity are often misused and effectively prevent constructive discussion.
  8. Mistakes are learning opportunities. We all make them, but we also have the capacity to grow, become better, and help each other.

This site is registered on Toolset.com as a development site.